Packaging Design: 7 Tips to Develop Better Packaging Designs

Product packaging increasingly acquires greater importance and prominence from the creative point of view. Developing good packaging, attractive, practical and original, can become the decisive element in the purchase decision process of a buyer.

Here is a selection of seven useful tips to develop better packaging designs for your products:

Create facing:

The facing is an important point. The fact that the packaging has a face and that it is easily recognisable is of vital importance. Without a face there is no identity, without an identity your brand does not exist.

Use of metaphors and visual games:

Originality not only fulfills an aesthetic function, there is also an important symbolic component that will decisively affect the initial impact that the product has on the consumer. If for example you are developing the packaging design of a food product, you can design a package that simulates, for example, a character eating the product itself. In this way, you will achieve a differentiation of the product at first sight and secondly you will incite a specific act, in this case it would be to eat the product.

Integrate new technologies:

The image that your company and the product itself will have is essential and for that reason you need to transmit a current image. In some way you need your product to be inserted into the current visual system and in the communicational tendencies of today’s world. Play with all the resources that are possible such as QR codes, some type of gamification that requires the use of the Internet … imagination and interactivity is synonymous with quality in today’s times.

What does your packaging offer that is not offered by competitors’ packaging? You can offer a distinction in terms of quality by working on qualities such as utility, comfort, novelty, etc. Developing a closure or dosing system that does not drip, that helps to measure, save or just be novel and practical, can be a point of crucial departure.

Alternative outputs:

Another very interesting way to increase the purchase of your product by influencing consumers through your packaging is by providing double utility. When there is an alternative output and utility to the container after consumption and use, the customer sees this as added value. There is greater value in selling, for example cocoa cream in a glass jar, as opposed to a plastic tube which cannot be reused or repurposed following consumption of the product.

Colours are a tremendously important element:

When considering the use of colours, you need to take into account the vibrations, sensations and consequences which they stimulate in the minds of all those who observe them. The chromatic composition of your packaging designs must be in absolute and strict harmony with the corporate identity of your brand. The user or receiver must identify when they are in front of a product of your company. It is also highly recommended that you research relevant information about the significance and impact of colours at the psychological level.

Weighting is synonymous with safe purchasing:

You can reinforce some aspects or concepts of your products using quantifying constructions (e.g. using words like everything, nothing … also using percentages or figures) and comparative adjectives of superiority or even superlatives (e.g. cheaper, the best, cheaper than …).

Graphic finish is fundamental:

Absolutely all the details that appear and integrate your design are essential. You must learn to take care of even the smallest detail because a perfect finish will be synonymous with quality; one more reason for the consumer to decide to buy from you.

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